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Most companies will be aware of the need to incorporate some basic SEO tools, such as keywords, meta tags, and links, in their website.

These are some of the most current factors Google uses(which is the source of over 80% of all online searches).

If you are building a website for your pharmacy you will need to have a clear strategy for your content.

One aspect of pharmacy digital marketing that can sometimes be underappreciated is the importance of brand public relations.

Here are some examples of brands that are not typically associated with health and wellness products attempting to do.

Here are some controversial adverts, many of which were banned that highlight the importance of being honest with customers.

Amongst the biggest developments in the history of medication include the synthesis of aspirin, the discovery of penicillin and the aftermath of the thalidomide disaster.

With the rise of the web, ensuring you have the best online presence possible is necessary for effective advertisement. 

There are products that are difficult to present as a product people would want to buy or use, and this can lead to some truly odd marketing campaigns.

The world of marketing is filled with unique voices and a wide variety of ways to get your message across.