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Here are some examples of brands that are not typically associated with health and wellness products attempting to do.

Here are some controversial adverts, many of which were banned that highlight the importance of being honest with customers.

Amongst the biggest developments in the history of medication include the synthesis of aspirin, the discovery of penicillin and the aftermath of the thalidomide disaster.

With the rise of the web, ensuring you have the best online presence possible is necessary for effective advertisement. 

There are products that are difficult to present as a product people would want to buy or use, and this can lead to some truly odd marketing campaigns.

The world of marketing is filled with unique voices and a wide variety of ways to get your message across.

The use of SEO is vital in creating compelling content to attract people to your website and raise awareness of your presence and what you offer. 

The pharmaceutical industry has been advised to consider multi-channel marketing when it comes to their healthcare campaigns to reach as many people in as many ways as possible. According to the Financial Express, this is the best way to break time, place, content or...

Pharmaceutical companies that want to expand into the global market might need to change their search engine optimisation (SEO) strategies.