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Pharmaceutical companies that want to advertise their drugs have been warned about the risk of using social media influencers to do this.
Like all webpages, e-commerce ones still rely on using the right keywords in the content for high search engine optimisation (SEO).
The advent of digital marketing has opened up an ever greater array of possibilities for various sectors, including pharmaceuticals.
Whilst their methods were shocking and seen as going too far by some, they ultimately set a precedent and succeeded in starting a conversation.
It is more important than ever to attract potential customers through an organised customer engagement strategy. Here is a look at the techniques that are used within the sector.
Here are some best practice points to bear in mind if you are considering pharmacy web design.
According to industry experts, one of the biggest mistakes businesses make is not being consistent with their email marketing strategy.
When it comes to pharmacy digital marketing and the advertising of products that promote positive health and wellbeing benefits, it is vital to be clear and straightforward in your messaging to ensure that customers can make an informed opinion as to the right...
The world of medical advertising and pharmacy web design is about ensuring customers and medical professionals can make an informed choice about whether a product is right for them.
The world of pharmacy digital marketing is made up of two main channels, both of which are almost fundamentally different from each other.