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How Digital Marketing Can Help Your Company
With the rise of the web, ensuring you have the best online presence possible is necessary for effective advertisement.
Failed Health Products That Were Very Difficult Sells
There are products that are difficult to present as a product people would want to buy or use, and this can lead to some truly odd marketing campaigns.
Controversy And The Healthcare Marketing Dilemma
The world of marketing is filled with unique voices and a wide variety of ways to get your message across.
Why You Should Keep Renewing Your Keywords
The use of SEO is vital in creating compelling content to attract people to your website and raise awareness of your presence and what you offer.
Multichannel Marketing ‘Best for Pharma Companies’
The pharmaceutical industry has been advised to consider multi-channel marketing when it comes to their healthcare campaigns to reach as many people in as many ways as possible. According to the Financial Express, this is the best way to break time, place, content or...
Lessons We Can Learn From Healthcare Rebranding Successes And Failures
With how variable the results can be of rebranding exercises, here are some examples of what they get right and what they get wrong.
The Difference Between Local SEO And International SEO
Pharmaceutical companies that want to expand into the global market might need to change their search engine optimisation (SEO) strategies.
‘Risk-Averse’ Pharma Culture Hindering Digital Launches
A new report has suggested that the inherently risk-averse culture in the pharmaceutical industry is proving to be an obstacle for digital product launches
Queen’s Speech Reveals Plans To Share Data
Earlier this month (May 11th), the Queen’s annual speech was revealed, stating that there will be a new Data Reform Bill.
Using Patient Influencers In D2C Marketing Is ‘Risky’
Pharmaceutical companies that want to advertise their drugs have been warned about the risk of using social media influencers to do this.