As we move into 2025, it’s a time when businesses are reviewing their goals and marketing strategies for the year ahead. The online pharmacy sector will be no exception, as developments in technology continue to reshape traditional approaches to healthcare, and also the expectations of patients and customers.
In order to stay relevant and competitive, it’s important to have some insight into the latest trends in the pharmaceutical and healthcare sector. Here’s a look at the pharmacy digital marketing strategies to watch out for this year.
More personalised communication
Personalisation may have previously been viewed as aspirational rather than essential, but this will not remain the case for much longer. It is now possible to make use of data analytics to create tailored marketing messages that are more relevant to your customers and business partners.
This not only builds up customer engagement and loyalty, but also means that your marketing efforts will be more precisely targeted. This will provide you with greater return in investment in the long run, as a more highly focused campaign will yield better results.
Examples of personalisation include making use of customer feedback to tailor future experiences; anticipating customer needs based on previous browsing and shopping history; and using tailored email campaigns to send medication reminders or make recommendations for new products and services.
AI integration
In 2025, it will become clear that making use of AI-powered tools is now an integral part of ecommerce and digital marketing. For example, most customers are now comfortable with the idea of interacting with AI chatbots to quickly resolve queries, rather than waste time in a phone queue or wait days for a response to an email.
AI tools can also be used to handle routine administrative tasks, freeing up your team to focus on more important duties and potentially saving you labour costs. More advanced AI tools can be used to identify market trends and customer behaviour on a larger scale and also to a high level of detail that would otherwise be beyond the scope of human labour.
Therefore they can be used to inform your marketing strategy, and to refine the use of personalisation.
Targeted content marketing
Content marketing involves creating informative and engaging content such as blogs, short videos, and infographics. In the healthcare industry, this is an excellent way to establish your pharmacy as a trusted source of information, thus building up a loyal customer base.
To stay relevant to customers and also to gain traction in search engine results pages, make sure that your content is refreshed regularly and is always factually correct. Create a calendar so that you can produce useful content based around timely topics, such as flu and covid vaccinations in the winter, and hay fever treatments in the spring and summer.
These are just a select few of the digital marketing trends we can expect to see in the pharmacy sector this year, so it’s important to stay engaged and seek professional guidance if you need more tailored advice.