The Importance Of Colour In Pharmaceutical Digital Marketing

Dec 9, 2021

When it comes to pharmaceutical digital marketing, it’s important to give your choice of colours proper consideration, as different colours evoke different emotions – so it’s essential that you know what you’re trying to achieve and what you’re trying to say about your brand when it comes to the colour wheel.

It can prove useful to look at your competitors and see what they’re doing to get an idea of what works and what doesn’t, what’s popular and what isn’t. 

Blue and white are both very common choices for healthcare websites because it’s clean and fresh, approachable and easy to look at on a screen, as well as being suggestive of a more clinical outlook – which is what you want to impress upon people from the outset. 

Visitors to your site will need to know that you’re a trustworthy source of information and, in colour psychology, blue is often seen as a symbol of reliability and stability, as well as being peaceful, secure and orderly.

White, meanwhile, conveys a sense of cleanliness, purity and innocence, so the two together would work really well for website branding.

If you’re keen to soften the clinical feel of your site, however, you could consider bringing in some shades of green or perhaps a muted shade of orange.

Green symbolises balance and harmony, and is emotionally positive and nurturing, while orange can convey a sense of shelter and rejuvenation, radiating warmth and happiness – which could help make your website visitors feel more welcome and looked after.

Colour is hugely important for both branding and marketing, because this is where your customers will make their first impressions… and, of course, we all know that first impressions count for a lot and can be long-lasting – so it’s essential that you get it right. If you’d like any help or advice, get in touch with us today to see what we can do.