Search Engine Optimisation
Start to improve your search ranking today
Outrank your competition in the search results
SEO can be a minefield of technical terms, leaving you unsure what it’s all about. Backlinking, 301 redirects, targeted keywords and more. Let us take care of it all for you.
Our team of experienced SEO experts and specialists at The Pharmacy Website Company love nothing more than helping our clients understand the process. We offer a tailored solution and execute a highly targeted marketing campaign to see your business climbing the search ranking in no time.
Our optimisation strategies will be tailored to your pharmacy specifically, so whether you’re a local independent, multi-branch group, or online pharmacy, we have the perfect marketing solution for your pharmacy’s website.
What's SEO all about?
Search engine optimisation often referred to as SEO, is the process of optimising your website to ensure that search engines correctly understand the content of your website.
Your website must be correctly optimised for keywords and phrases relating to your business, as this is what your customers will use to find what they're looking for online.
Once your website starts to climb the search rankings, your website will receive more leads from potential customers looking for your products and services.
Maintaining a solid online presence is paramount for every pharmacy in the digital age. A solid SEO strategy will help your business flourish.
Free Website Audit
Is another pharmacy where you want to appear in the search results? Don’t worry about it; outrank them!
We offer a free no-obligation website audit for all pharmacy’s so you can see just how well it’s performing at the moment – regardless of whether it was built by us or someone else.
Please fill out the form and one of our SEO experts will review your website and contact you to discuss your options.
How does it work
No two pharmacy websites are the same, and every site on the internet will need its unique SEO strategy to ensure maximum performance and growth. Here’s an insight into how our process works once you sign up.
Analysis and Research
Our first step is to undertake extensive keyword research, helping you find the most lucrative keywords and compare to what your competitors are doing.
This initial analysis and research is a critical part of all our SEO campaigns, as it helps you and us to determine the best way to successfully drive more traffic to your website.
Search Engine Results Page (SERP) Report
Once we have carried out the initial analysis and research, we generate your first search engine results page report. This is the start of your SEO journey!
This report will show you exactly how you site currently ranks for the chosen keywords and phrases, creating a great benchmark for future comparison when looking at what's been achieved.
On Site Technical Optimisation
We carry out an in-depth audit of your website, allowing us to devise an on-page strategy.
This is a critical step, as it allows us to reveal any issues which could effect your rankings or user experience right at the outset of the campaign.
We carry out this audit regularly to ensure your website is best optimised for the ever changing Google rules and algorithms used for their rankings.
Off Page SEO
A vital part of any SEO campaign is back linking which works to boost your domain strength, domain authority and online branding.
A backlink is simply when one website links to another. This is great for SEO, as it acts as a vote of confidence from one site to another.
This can be a tricky step as it's easy to get wrong, but our experienced team will only use high authority backlinks to avoid penalty risk scans.
Content Creation / Blogging
Rich, unique content is a key part of seeing your website climb the rankings. Stale, poor website content will soon see your site pushed far down the rankings.
Blogging and content creation is a key part of all our campaigns, and all SEO services.
Our team of writes are experienced and knowledgable, creating original, interesting and informative content, so you don't have to!
Google My Business
Being in control of your Google My Business listing is really important for local SEO. This allows you to manage your online presence in search results and maps. Verifying your pharmacy helps customers find your more easily.
Managed properly, your Google listing will give you the edge on your local competition.