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How Pharmaceuticals Marketers Can Use Social Media
The advent of digital marketing has opened up an ever greater array of possibilities for various sectors, including pharmaceuticals.
Controversial Adverts That Set A Precedent
Whilst their methods were shocking and seen as going too far by some, they ultimately set a precedent and succeeded in starting a conversation.
How Does The Pharmaceutical Sector Engage With Customers?
It is more important than ever to attract potential customers through an organised customer engagement strategy. Here is a look at the techniques that are used within the sector.
Best Practice Tips For Pharmacy Websites
Here are some best practice points to bear in mind if you are considering pharmacy web design.
How To Get Email Marketing Right
According to industry experts, one of the biggest mistakes businesses make is not being consistent with their email marketing strategy.
Health And Wellbeing Adverts That Went Too Far
When it comes to pharmacy digital marketing and the advertising of products that promote positive health and wellbeing benefits, it is vital to be clear and straightforward in your messaging to ensure that customers can make an informed opinion as to the right...
The Lessons Marketers Can Learn From The Worst Medicine Adverts
The world of medical advertising and pharmacy web design is about ensuring customers and medical professionals can make an informed choice about whether a product is right for them.
The Three Types Of Medicine Advert
The world of pharmacy digital marketing is made up of two main channels, both of which are almost fundamentally different from each other.
Top Marketing Trends Of 2022
Here are just a few of the upcoming trends to emerge in 2022 that could make a big difference to businesses.
Reach Target Market With Programmatic Messaging
Pharmaceutical companies hoping to reach their target audience better should consider using programmatic messaging, after it was revealed as the most popular technique among healthcare marketers.