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The Difference Between Local SEO And International SEO
Pharmaceutical companies that want to expand into the global market might need to change their search engine optimisation (SEO) strategies.
‘Risk-Averse’ Pharma Culture Hindering Digital Launches
A new report has suggested that the inherently risk-averse culture in the pharmaceutical industry is proving to be an obstacle for digital product launches
Queen’s Speech Reveals Plans To Share Data
Earlier this month (May 11th), the Queen’s annual speech was revealed, stating that there will be a new Data Reform Bill.
Using Patient Influencers In D2C Marketing Is ‘Risky’
Pharmaceutical companies that want to advertise their drugs have been warned about the risk of using social media influencers to do this.
SEO Tips On E-Commerce Sites
Like all webpages, e-commerce ones still rely on using the right keywords in the content for high search engine optimisation (SEO).
How Pharmaceuticals Marketers Can Use Social Media
The advent of digital marketing has opened up an ever greater array of possibilities for various sectors, including pharmaceuticals.
Controversial Adverts That Set A Precedent
Whilst their methods were shocking and seen as going too far by some, they ultimately set a precedent and succeeded in starting a conversation.
How Does The Pharmaceutical Sector Engage With Customers?
It is more important than ever to attract potential customers through an organised customer engagement strategy. Here is a look at the techniques that are used within the sector.
Best Practice Tips For Pharmacy Websites
Here are some best practice points to bear in mind if you are considering pharmacy web design.
How To Get Email Marketing Right
According to industry experts, one of the biggest mistakes businesses make is not being consistent with their email marketing strategy.