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When it comes to search engine optimisation there is no ignoring the power of Google and it’s worth keeping up to date with how it prioritises website rankings.

Good product photography builds up trust in the authenticity of your website and leads to increased sales. Here are some tips for stand out product photography.

Influencer marketing is a popular way for brands to engage with an audience and promote their products. Here’s a look at how they are used in the pharma sector.

If you run pharmacy websites, you will know the importance of keeping your site up to date with fresh content. This helps to drive new visitors to your site.

TikTok is the social media platform success story of recent years. For pharmacy websites, this provides some obvious video content marketing avenues to explore.

One of the most commonly known website marketing strategies is search engine optimisation (SEO), which helps a website rank higher in internet searches.

Most companies will be aware of the need to incorporate some basic SEO tools, such as keywords, meta tags, and links, in their website.

These are some of the most current factors Google uses(which is the source of over 80% of all online searches).

If you are building a website for your pharmacy you will need to have a clear strategy for your content.

One aspect of pharmacy digital marketing that can sometimes be underappreciated is the importance of brand public relations.