Modern pharmacies do much more than dispense medicines: many also offer a range of services, such as travel vaccinations, blood pressure checks, flu and Covid vaccinations, ear wax removal, and much more. Here’s a look at the role of SEO for pharmacies in promoting these services.
Why should pharmacies market their services online?
While minor procedures such as ear wax removal and vaccinations need to be performed in person, customers will increasingly research online to find the most convenient location for them, or to check out reviews or compare between competitors. They may also expect features such as an online booking system or virtual consultation process.
Key services to promote online
Travel clinics
As we are in April, many people will be thinking about booking holidays or planning overseas travel over the coming months. If your pharmacy offers travel vaccinations for infectious diseases such as malaria, typhoid, and hepatitis, then set up a dedicated travel clinic landing page. Include key information such as FAQs and how to book an appointment for a vaccine.
To raise search engine visibility further, create useful blog content that delves into more detail about high-risk travel areas, what precautions to take, who are the most vulnerable groups, and so on. Also consider running a Google ad campaign with targeted keywords that include the name of the vaccine, and the name/location of your pharmacy.
NHS services
The NHS offers many services via local pharmacies, such as blood pressure checks, flu jabs, contraception services, weight loss and referrals from NHS 111 or other services for minor illnesses and ailments. If this applies to your pharmacy, consider adding a dedicated page to your website where customers can find out further information.
Include local SEO tactics to boost your website rankings in ‘near me’ searches, and update your Google Business profile to display details of the NHS services you offer. Tie in with social media campaigns to promote seasonal reminders about flu and Covid vaccines, and any other relevant events such as No Smoking Day and so on.
Private pharmacy services
There is now much greater awareness and knowledge about allergens, as well as more effective diagnostic techniques and improved treatments. Many pharmacies now offer allergy testing for a range of skin and respiratory conditions.
Private blood tests are also more in demand as they can provide screening for a range of conditions that isn’t offered on the NHS. Other private pharmacy services might include ear wax removal, men’s health, travel sickness, and more.
Tactics to boost the online visibility of your pharmacy services
Ensure that you claim and update your Google Business profile, as this costs nothing, takes up little time, and can enhance the visibility and credibility of your business in Google search results. Social media is another low-cost and effective way to boost your online presence. Use seasonal messaging to ensure the most relevant services are promoted.
A regularly updated blog page containing useful information such as FAQs is also an effective tactic to increase organic website traffic.