How Does Pay Per Click Work?

Dec 14, 2021

When looking into digital marketing for the first time, you’re sure to come across Pay Per Click (PPC), one of the ways in which businesses can drive traffic and conversions to their site from search engines.

It’s a particularly useful strategy to employ if you’re planning on investing in a full search engine optimisation package, as it can take months to see results when you’re only running an organic campaign.

Using PPC alongside organic SEO is one way to bridge the gap and then, once your organic results start to take hold, you can reduce the PPC package you’re on.

The process involves running paid-for adverts on platforms like Google Ads, with a fee paid each time a web user clicks on it. These platforms allow for incredible depth of targeting, so you’re only posting ads in front of your demographic at a time when they’re likely to be looking for a business such as yours. 

You’re also able to gain valuable data insights so you can improve the efficacy of your campaign over time. Within Google Ads, you’ll find that you have different formats, ranging from search and shopping ads to display and video ads. 

All you need to do is create ads and select your target market, as well as the maximum cost you’re willing to pay for each click, and then your ads go into an auction with other brands bidding on the same keywords as you. This auction will then determine the order in which the ads are posted and you only pay when someone clicks your ad.

The benefits of PPC include the fact that it can drive very quick returns, as well as easy measurement and tracking, and it puts you in control of your advertising, with the ability to turn it on and off as required, based on the needs of your business at the time.

Do you want to find out more about the process? Get in touch with SEO experts The Pharmacy website Company today.