If you run a pharmacy ecommerce website, one of the ways in which you can enhance your customer experience and drive engagement is by recommending high-quality health apps for your clients. The apps can be integrated with your website, helping to add value to your customers and generate repeat business.
However, it’s a crowded field, with all sorts of options from medication tracking to health monitoring tools. It can be difficult to know which apps will be truly beneficial and useful for your customers. Here are some of the key features to look out for.
Medication tracking and reminders
Health apps that track medications and can send and receive reminders are a valuable tool for both online pharmacies and their customers. Look for features such as the ability to set customised medication schedules and send reminders or notifications of missed doses or refills.
Ideally, the app will be securely integrated with the user’s account on the pharmacy website to trigger automatic refills. Other useful features include the ability to provide detailed information about the medication, dosages, potential side effects, and any other useful information.
These apps are extremely useful for patients who may struggle with taking regular medication, such as the elderly or those with learning difficulties. They also help anyone who has a busy schedule or finds themselves struggling with organisation and detail in their everyday life.
The apps help patients keep their treatment on track, leading to better health outcomes and potentially reducing the risk of a condition progressing into a more serious illness. They also encourage regular pharmacy website engagement through repeat orders.
Symptom tracking and monitoring
Health apps that allow users to track symptoms and personal health data can help them to manage chronic conditions. They also allow users to proactively take charge of their health by flagging up any changes that can be addressed before they escalate into a more serious problem.
Look for features such as the ability to real-time health data from wearables such as heart rate monitors; symptom and data logging, such as blood pressure, blood glucose levels, sleep trackers, breathing difficulties, or headaches; and analysis of long-term trends to help identify patterns or the progression of a condition over time.
These apps encourage patients to take responsibility for their healthcare through active monitoring, and can help them make well-informed decisions on lifestyle changes and health product purchases.
Secure data management and privacy
When recommending or integrating an app with your pharmacy website, it’s crucial to be vigilant and ensure that it adheres to strict security and privacy standards. Health data is highly sensitive, and it is also a regular target for cyberattacks. Therefore, look for end-to-end data encryption and two factor authentication features as a minimum.
The app should also have clear privacy policies outlined how the data is collected, stored and shared, and this should be in compliance with GDPR. Secure apps will build customer trust and loyalty, and also safeguard you from any legal consequences of non-compliance with privacy regulations.