by [email protected] | Apr 15, 2023 | News
Social media and B2B pharmaceutical marketing might not seem like a natural fit, because of the perceived lack of audience reach. However, ultimately social media has already become a key marketing tool across all sectors, and is an effective way of generating...
by [email protected] | Mar 10, 2023 | News
The world of pharmaceutical marketing may sometimes run into the occasional controversy, but these are usually minor compared with the wildly outlandish and unsubstantiated claims of the past. Here’s a look at the sometimes alarming world of the early marketing of...
by [email protected] | Mar 1, 2023 | News
When it comes to search engine optimisation, there is no ignoring the almighty power of Google. It is the source of over 86% of all internet search engine queries, well ahead of rivals such as Yahoo and Bing. Therefore it’s worth keeping up to date with how it...
by [email protected] | Feb 17, 2023 | News
Product photography is one of the most important elements of an e-commerce website. This is true even if you are selling largely functional products such as pharmacy supplies, because customers still want to know what the shape, size, branding and packaging look...
by [email protected] | Feb 10, 2023 | News
Influencer marketing has become a popular way for brands to engage with a new audience and raise awareness of their products or services. It is seen as an authentic way to attract potential customers who have a genuine interest in what the brand has to offer, and...
by [email protected] | Jan 2, 2023 | News
If you run pharmacy websites, you will know the importance of keeping your site up to date with fresh and relevant content. This helps to drive new visitors to your site and helps to convert them to repeat customers. It also builds confidence in your brand, as people...
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