by [email protected] | Aug 21, 2024 | News
Social media is a powerful digital marketing tool, enabling an online pharmacy to reach new audiences, drive website traffic, and increase brand awareness. However, the healthcare sector is highly regulated and it’s crucial to maintain compliance and also safeguard...
by [email protected] | Jul 31, 2024 | News
A new report by public service think-tank Reform has called for all vaccinations in England to be carried out at pharmacies rather than GP surgeries or clinics. The authors suggest that this could boost uptake, particularly in more remote or deprived areas of the...
by [email protected] | Jul 19, 2024 | News
If you are looking to optimise your pharmaceutical digital marketing campaign, then tapping into seasonal demands for products and services can be a powerful strategy. It will not only boost sales, but increase customer loyalty and engagement by demonstrating that you...
by [email protected] | Jul 9, 2024 | News
Voice search optimisation is the practice of boosting your online presence by making it easier to find with voice searches. Many people now use digital voice assistants such as Siri or Alexa to find information on search engines such as Google, and the structure and...
by [email protected] | Jun 25, 2024 | News
Pharmacies with websites will naturally be seeking ways to boost their search engine optimisation and increase their online presence. Customers increasingly expect to be able to carry out routine tasks such as ordering repeat prescriptions online, and even book...
by [email protected] | Jun 11, 2024 | News
If you are devising a pharmacy digital marketing campaign, then you may be wondering if it is worth investing in pay per click (PPC) as part of your strategy. Here’s a look at what is involved with PPC, and how it can be tailored to your specific campaign. What is PPC...
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