by [email protected] | Feb 22, 2022 | News
The world of pharmacy digital marketing is made up of two main channels, both of which are almost fundamentally different from each other. Due to Advertising Standards Agency guidelines and MHRA rules on medicine advertising, only over-the-counter medicines are...
by [email protected] | Feb 16, 2022 | News
Pharmacies that want to stay on top of their promotion this year need to take note of the ever-changing world of marketing. Here are just a few of the upcoming trends to emerge in 2022 that could make a big difference to businesses. Video marketing Video marketing is...
by [email protected] | Feb 13, 2022 | News
Pharmaceutical companies hoping to reach their target audience better should consider using programmatic messaging, after it was revealed as the most popular technique among healthcare marketers. Programmatic marketing involves using bidding and placement platforms...
by [email protected] | Feb 1, 2022 | News
Buying and even conducting medical appointments online is a new experience for many UK consumers, especially in the older age groups. However, the pandemic has driven online transactions over the past two years, as vulnerable groups have been forced to isolate...
by [email protected] | Jan 26, 2022 | News
You may have a great looking pharmacy website, but unless you can attract lots of people to come and look at it, all the investment in developing it will have been for nothing. This is where search engine optimisation services come in. When anyone is looking online...
by [email protected] | Jan 17, 2022 | News
As we are on the start of another uncertain new year, the healthcare and pharmacy sector have an important role to play. As patients and consumers increasingly research symptoms and purchase treatments online, a digital marketing strategy is now more important than...
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