by [email protected] | Jun 8, 2022 | News
A new report has suggested that the inherently risk-averse culture in the pharmaceutical industry is proving to be an obstacle for digital product launches, with just four per cent of these currently proving to be successful in their endeavours. Carried out by...
by [email protected] | May 27, 2022 | News
The Queen’s speech confirmed UK data protection laws will be reformed again to allow the safe sharing of information, which will assist businesses and marketers. However, it remains unclear in what way the legislation will be altered. Earlier this month (May 11th),...
by [email protected] | May 11, 2022 | News
Pharmaceutical companies that want to advertise their drugs have been warned about the risk of using social media influencers to do this. While the UK has strict advertising laws when it comes to marketing pharmaceuticals on TV, radio, or the internet,...
by [email protected] | May 9, 2022 | News
Businesses that use their websites to sell products need to make sure their e-commerce pages are optimised for search engines just as much as their content pages are, so they can be sure their site will rank highly in Google searches. Like all webpages, e-commerce...
by [email protected] | May 5, 2022 | News
The advent of digital marketing has opened up an ever greater array of possibilities for various sectors, including pharmaceuticals. With the internet continuing to produce ever more channels, this will not just include websites and SEO. Another key area of...
by [email protected] | Apr 26, 2022 | News
Advertising, particularly pharmacy digital marketing, is primarily about informing people about a potential healthcare product, with the goals of being engaging and entertaining being secondary goals that are still important in a lot of cases. One of the best ways to...
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