by [email protected] | Aug 11, 2022 | News
The use of search engine optimisation (SEO) is vital in creating compelling content to attract people to your website and raise awareness of your presence and what you offer. Keywords are a central part of that, as it is the means by which people launch a...
by [email protected] | Jul 21, 2022 | News
The pharmaceutical industry has been advised to consider multi-channel marketing when it comes to their healthcare campaigns to reach as many people in as many ways as possible. According to the Financial Express, this is the best way to break time, place, content or...
by [email protected] | Jul 7, 2022 | News
Much like how the healthcare world rapidly changes, expands and transforms itself in the face of technological advances, cultural shifts in medicine and transformations in the healthcare marketplace, pharmacy digital marketing does the same. A rebranding exercise...
by [email protected] | Jun 30, 2022 | News
Pharmaceutical companies that want to expand into the global market might need to change their search engine optimisation (SEO) strategies, as there is a substantial difference between local and international SEO. While they both use the same best practices when it...
by [email protected] | Jun 8, 2022 | News
A new report has suggested that the inherently risk-averse culture in the pharmaceutical industry is proving to be an obstacle for digital product launches, with just four per cent of these currently proving to be successful in their endeavours. Carried out by...
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