It’s impossible not to notice that technology is evolving at an unprecedented rate, and just as we become accustomed to a feature that previously seemed cutting-edge, a new innovation emerges. This is transforming all areas of our lives, including healthcare. Here’s a look at how digital technology might shape the future of pharmacy website development.
Augmented reality for virtual consultations
Not so long ago, the ability to carry out consultations with a pharmacist online was a novelty. The number of online pharmacies offering this service soared during the pandemic for obvious reasons, and now it’s a fairly standard feature.
Now augmented reality (AR) is being introduced for virtual consultations, allowing remote interactions to provide tailored guidance on symptoms, treatments, and guides on taking medication or using healthcare products correctly.
Instructions can be enhanced with overlays on 3D models to provide detailed information and guidance that is clear and easy to understand. This can help patients to manage complex health conditions more confidently and successfully.
Voice activated commands
Many of us are now used to using voice commands to control apps such as Siri or Alexa. Now, voice-activated assistants are being introduced to ecommerce websites, including online pharmacies.
These can be used to widen access and inclusively to online services. For example, users who are not able to manipulate a mouse or keyboard can use voice assistance to order repeat prescriptions, new medications, or make enquiries.
More functionality for mobile apps
Regular pharmacy users may already make use of an app on their mobile phone to order medications or research new medicines or products. Now, online pharmacies are introducing more advanced and sophisticated apps to allow users a better range of features.
For example, apps can now provide reminders to take medications, track dosages, and allow them to get real-time answers to queries and questions.
Personalised recommendations
Artificial intelligence (AI) can be used to provide a more personal and tailored experience for pharmacy customers, increasing levels of satisfaction and encouraging loyalty and word of mouth recommendations. For example, it can track user behaviour to analyse browsing and previous purchases, and make recommendations based on this information.
AI chatbots can also be used to answer frequently asked questions, saving time and encouraging customers to spend more time on the website, whatever time of day they are accessing it.
Automated prescription fulfilment
Advanced robotics are now being deployed to automatically fulfill prescriptions, improving efficiencies and eliminating the risk of human error. This lowers operational costs and ensures that customers have fast and reliable access to essential medications.
Telemedicine services
Online pharmacies often collaborate with GP surgeries to enable doctors to carry out remorse consultations, and send digital prescriptions. This widens access to healthcare services for disabled, elderly, or time-poor patients.