With a new year now upon us, you can rest assured that there are bound to be all sorts of new web design trends and ideas springing up that you might find inspiring for your own business site over the coming months.
There are always areas ripe for improvement and, of course, trends don’t just magically appear out of thin air… they emerge in response to the needs and desires of web users, so monitoring developments over time can prove particularly useful from a brand perspective, allowing you to evolve, grow and attract and retain new customers month by month.
To help provide you with some inspiration for your own websites over the next year and beyond, here are just some of the top web design trends that are expected to be big news in 2022.
Microinteractions
Engaging with visitors is becoming increasingly important, both online and off, and consumers now expect to be provided with next-level brand experiences from the businesses they choose to spend with.
For your website, this could mean everything from utilising background animations that add motion to pages to more subtle engagements such as moving icons or page components that change colour when the mouse hovers over them.
Accessibility
This is fast becoming one of the most important elements of web design and something that search engines are increasingly preferentially indexing websites for.
Integration of font and theme customisations is now paramount, with features like font scaling, contrast adjustment and dark mode now becoming more and more commonplace for websites across all industries and sectors.
Mindful web design
Mindfulness as a concept is the idea of anchoring yourself in the present moment, clearing your mind of all thoughts and worries to focus on the breath, a practice that has a wide range of different health benefits.
Where websites are concerned, design principles that align with this concept could include maximising white space so that you don’t run the risk of overwhelming people with busy graphics and imagery, or too much information.
A more minimalist approach to design will also help you improve your rankings, since search engines prefer pages that load quickly and which work well on smartphones and other portable devices.
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